The Brand Signature is the name we use to describe the Symbol, the Wordmark, the Positioning Statements and the colours; used together in the correct combination.
- Our symbol which is about ‘joining together’
- Our natural colours of blue and green that dominate and typify the District
- Statements expressed in Te Reo Maori and English which identify our uniqueness.
The Symbol is an integral component of the ‘Kaipara District’ brand.
The Symbol is a visual representation of joining together in the sense of the people and geography. It also clearly relates to the Positioning Statement ‘Two Oceans, Two Harbours’.
The Symbol should appear in conjunction with the Wordmark as part of the Brand Signature.
The Wordmark and Positioning Statements
The Wordmark is an integral component of the ‘Kaipara District’ brand.
The Wordmark ‘Kaipara District’ is representative of Kaipara District Council and the people of Kaipara District. The Positioning Statements, expressed in Te Reo Maori and English identify the uniqueness of Kaipara District.
The Wordmark should always appear in conjunction with the Symbol as part of the Brand Signature.